Isuzu Prevails In 2010 J.D. Power Sales Satisfaction Study For Malaysia

Isuzu has done it again, topping the chart of the J.D. Power Asia Pacific 2010 Malaysia Sales Satisfaction Index (SSI) Study for the second year running. The leader Isuzu (844 points) is followed by Suzuki (790), Toyota (789) and Honda (788). Based on survey responses from 2445 new-car owners who bought their vehicles between September 2009 and April 2010, the study ranked nine brands and computed the industry average at 781 points out of a maximum 1000.

In its eighth year, the study measures customer satisfaction by considering the seven following factors in order of importance: delivery process, delivery timing, paperwork, dealer facility, salesperson, deal and sales initiation—all of which cover the entire sales and delivery process. Many brands other than the nine were included in the study but not ranked due to their relatively small sales volume.

Nissan (784) is barely above the industry average, while Mitsubishi (769) is some way below the average. Among the local national brands, Perodua (785) actually outperforms Nissan and the average, Naza (781) equals the average, but Proton (765), as some might expect, ranks the last.

AboutSeow Yaohan

Seow Yao Han strives to bring you the latest and the most comprehensive information on cars available in Malaysia. But it's never easy for him to talk and write cars in this part of the world because what you lust after is often not what you drive home. When the euphoria of test-driving that branded, super-expensive sports car dies down, he just goes home in his less-than-glamorous ride.

Isuzu Authorised Distributor

Company	Phone
Isuzu Malaysia Sdn Bhd	1300 88 1133
Address	Website
501D, Level 5, Tower D, Uptown 5, No. 5, Jalan SS21/39, Damansara Uptown, 47400 Petaling Jaya, Selangor Darul Ehsan	www.isuzu.net.my