Sisma Auto Maintains Sales Target; Jaguar XJ Supersport Coming Soon

Seow Yaohan | July 30, 2010

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Sisma Auto Maintains Sales Target; Jaguar XJ Supersport Coming Soon

Sisma Auto Sdn Bhd, the official distributor for the Jaguar brand in Malaysia, aims to sell at least 100 Jaguar cars for 2010, a similar figure to the sales achieved for the last two years. With the launch of the new Jaguar XJ large luxury sedan, which joins the current model range including the XF mid-size luxury sedan and the sports car duo of XK Coupe and XK Convertible, Sisma Auto hopes to attract new customers and hold on to existing ones, the ratio of the two being about 50:50.

“The new XJ is a thoroughly modern interpretation of the quintessential Jaguar; It is the most emphatic statement yet of Jaguar's new design direction”, said company director Syed Khalil Syed Ibrahim, describing the just-launched Jaguar flagship sedan which could be the main driver of sales this year. “It has also redefined automotive luxury. Sleek, sporting and sophisticated, it is a spacious four-door saloon with the sex appeal of a sports coupe”.

Fully-imported from the U.K. like all Jaguar models sold in Malaysia, the new XJ is said to cost around RM 1 million, although the finalised official pricing has yet to be confirmed. Sisma Auto also let known that a more powerful XJ Supersport variant, powered by a 503-bhp 5.0-litre supercharged V8 engine, will be launched in the latter part of 2010 for around RM 1.2 million.

AboutSeow Yaohan
Seow Yao Han strives to bring you the latest and the most comprehensive information on cars available in Malaysia. But it's never easy for him to talk and write cars in this part of the world because what you lust after is often not what you drive home. When the euphoria of test-driving that branded, super-expensive sports car dies down, he just goes home in his less-than-glamorous ride.

Jaguar Authorised Distributor

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SISMA AUTO (KL) SDN BHD 603 2775 5155
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No. 4 Jalan Juruhebah U1/50Temasya Industrial Park Shah Alam, Selangor Darul Ehsan 40150 www.jaguar.com
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