BMW Unveils 3D Show In Singapore
Seow Yaohan | June 1, 2010
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BMW has created an impressive marketing effort right in the heart of Singapore. Banking on the wave of 3D technology, BMW played out a 3D show using a 3D projection display and two buildings, both part of Suntec City, as backdrop. The two-minute-plus show emphasized on how “Joy is BMW”, and how Joy (i.e., BMW and what the brand represents) should be part of your life, which could be overwhelmed by work. And of course, “EfficientDynamics” also made an appearance.
While the presumably expensive 3D show was localised in Singapore, the internet ensures that BMW fans across the globe do not get left out, making all the advertising dollars spent worthwhile.
BMW Authorised Distributor
| Company | Phone |
| BMW Malaysia Sdn Bhd | 1 800 88 3000 |
| Address | Website |
| No. 3501, Jalan Teknokrat 5, 63000 Cyberjaya, Selangor | www.bmw.com.my |
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