BMW Unveils 3D Show In Singapore

BMW has created an impressive marketing effort right in the heart of Singapore. Banking on the wave of 3D technology, BMW played out a 3D show using a 3D projection display and two buildings, both part of Suntec City, as backdrop. The two-minute-plus show emphasized on how “Joy is BMW”, and how Joy (i.e., BMW and what the brand represents) should be part of your life, which could be overwhelmed by work. And of course, “EfficientDynamics” also made an appearance.

While the presumably expensive 3D show was localised in Singapore, the internet ensures that BMW fans across the globe do not get left out, making all the advertising dollars spent worthwhile.

AboutSeow Yaohan

Seow Yao Han strives to bring you the latest and the most comprehensive information on cars available in Malaysia. But it's never easy for him to talk and write cars in this part of the world because what you lust after is often not what you drive home. When the euphoria of test-driving that branded, super-expensive sports car dies down, he just goes home in his less-than-glamorous ride.