Alfa Romeo To Launch Seven New Models In Five Years To Boost Sales
Alfa Romeo, part of the Fiat group, could be heading for demise in five year if the upcoming Giulia, the replacement for the 159, and models based on its platform do not generate 100,000 vehicles in annual sales. Alfa Romeo had targeted to sell at least 300,000 vehicles annually by 2010, according to plans dating back to 2006, but the Italian firm sold less than 110,000 vehicles in 2009.
Still, those disappointing figures are not discouraging Alfa Romeo from rolling out a brand relaunch, returning to the massive U.S. car market by 2013, and getting a comprehensive lineup of new models—all aimed towards pushing the annual sales figure up to 500,000 vehicles by 2014.
In fact, the model range revamp has already begun, starting with the dropping of the GT later this year, with the Brera and Spider to follow next year. Many more new models are scheduled for launch, however. The Giulietta will arrive later this year, while the MiTo facelift and a mid-size crossover SUV will follow suit in 2012. The all-new MiTo and Spider will be introduced in 2013, and the Giulietta facelift and a full-size SUV will join the range in 2014.