Alfa Romeo Giulietta Video Summons Your ‘Inner Driver’

Alfa Romeo has released a promotional video of the Giulietta, the replacement for the 147 hatchback. But unlike most videos that show lots of the car and have narration about the car, Alfa Romeo has focused on individual styling elements, concentrating on them using flashes of light. The narration is done by, well, your “inner driver”, “the part of you that comes alive when you are at the wheel”. Apparently, most of us are Italian, without actually knowing it.

The Giulietta will be making its debut at the 2010 Geneva Motor Show come March, and will be positioned against mid-size hatchback rivals such as Volkswagen Golf and Ford Focus when it finally arrives later this year. Read this story for more details on the Giulietta.

AboutSeow Yaohan

Seow Yao Han strives to bring you the latest and the most comprehensive information on cars available in Malaysia. But it's never easy for him to talk and write cars in this part of the world because what you lust after is often not what you drive home. When the euphoria of test-driving that branded, super-expensive sports car dies down, he just goes home in his less-than-glamorous ride.