Detroit Auto Show: Chrysler Makes Full Use Of Fiat Alliance
Seow Yaohan | January 15, 2010
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There has been little news from Ferrari at this year's Detroit Auto Show. But the Italian supercar maker is not without representation: It is a Ferrari 599XX you see in the photo above, and it is on show—at the Chrysler booth, thanks to the Chrysler/Fiat tie-up; Ferrari is the sister company of Fiat. Just like how automakers are sure to showcase their cars along with pretty ladies, Chrysler figured that it needed the star power of the Ferrari in addition to show girls. Perhaps that is good marketing, but more probably because Chrysler is still showcasing the 300, a five-year-old sedan as squarish as the first-generation Volvos.
Tags :
Auto Show • Chrysler • Chrysler 300 • Chrysler Cars • Detroit Auto Show • Ferrari • Ferrari 599XX • Fiat • Italy • US
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