Detroit Auto Show: Chrysler Makes Full Use Of Fiat Alliance

There has been little news from Ferrari at this year's Detroit Auto Show. But the Italian supercar maker is not without representation: It is a Ferrari 599XX you see in the photo above, and it is on show—at the Chrysler booth, thanks to the Chrysler/Fiat tie-up; Ferrari is the sister company of Fiat. Just like how automakers are sure to showcase their cars along with pretty ladies, Chrysler figured that it needed the star power of the Ferrari in addition to show girls. Perhaps that is good marketing, but more probably because Chrysler is still showcasing the 300, a five-year-old sedan as squarish as the first-generation Volvos.

AboutSeow Yaohan

Seow Yao Han strives to bring you the latest and the most comprehensive information on cars available in Malaysia. But it's never easy for him to talk and write cars in this part of the world because what you lust after is often not what you drive home. When the euphoria of test-driving that branded, super-expensive sports car dies down, he just goes home in his less-than-glamorous ride.