Fiat 500C's Bikini-Clad Dance & Shake Marketing Campaign

We have seen too many of the good old-fashioned car launches and the occasional celebrity endorsements, like how Proton Cars Australia (PCA) has employed the current Miss Universe Australia to spearhead its marketing efforts. Even as the cars become more innovative, their launches do not. But the latest marketing campaign launched by Fiat for the 500C in Amsterdam, Holland, promises to be different.

In the video shown below, two Fiat 500 convertibles stop alongside the street, some bikini-clad women emerge and dance to the Samba beat courtesy of a casual-looking drum band nearby. After two minutes of dancing and shaking, the dozen of them return to the cars and leave, as if nothing has happened. Interesting and different, it is bound to get people talking, achieving the target of viral marketing that “proper” car launches fail to do most of the time.

Malaysia may be too conservative a society for bikini-clad dancers, but how about putting on more clothes and carrying out a couple of these interesting dance launches at high profile venues? Let's hope we will see more of such innovative car launches from now onwards! Click here to read and see more about the Fiat 500C.

AboutSeow Yaohan

Seow Yao Han strives to bring you the latest and the most comprehensive information on cars available in Malaysia. But it's never easy for him to talk and write cars in this part of the world because what you lust after is often not what you drive home. When the euphoria of test-driving that branded, super-expensive sports car dies down, he just goes home in his less-than-glamorous ride.