Ford Malaysia Kicks Off Global Ford Ranger Challenge

Ford Malaysia, represented by Sime Darby AutoConnexion, has kicked off the Global Ford Ranger Challenge, a worldwide marketing campaign leading up to the launch of the 2012 all-new Ford Ranger. Successfully launched in Australia, Thailand, South Africa and countries across Europe and South America, the campaign challenges Malaysians to put the Ranger's tough truck credentials to the test, verifying if the “Built Ford Tough” claim indeed does hold water.

Malaysians can start submitting their ideas for the challenge to the Global Ford Ranger Challenge website from now till March 15. A panel of judges will scrutinise and select five participants with the most creative proposals to carry out the challenges in real life, with the announcement of the finalists set for March 31.

Ford will supply each participant with a professional film crew to capture every moment of the challenge. The footage will then be uploaded on the website for viewing and voting, which will be open from May 1 to May 31. The winner who garners the most votes for his/her video will drive away an all-new Ford Ranger XLT 2.2 manual variant. Online voters will automatically be entered into a lucky draw with the chance to win attractive prizes. Enjoy the 2012 Ford Ranger official gallery below!

AboutSeow Yaohan

Seow Yao Han strives to bring you the latest and the most comprehensive information on cars available in Malaysia. But it's never easy for him to talk and write cars in this part of the world because what you lust after is often not what you drive home. When the euphoria of test-driving that branded, super-expensive sports car dies down, he just goes home in his less-than-glamorous ride.