Fiat 500C's Bikini-Clad Dance & Shake Marketing Campaign

Seow Yaohan | December 28, 2010

We have seen too many of the good old-fashioned car launches and the occasional celebrity endorsements, like how Proton Cars Australia (PCA) has employed the current Miss Universe Australia to spearhead its marketing efforts. Even as the cars become more innovative, their ...

Dutch Supercar Producer Spyker The Latest To Bid For Saab

Business

Seow Yaohan | December 3, 2009

With the Saab-Koenigsegg deal officially terminated, offers are pouring in for the General Motors-owned Swedish automaker. In addition to China’s Beijing Automotive Industry Holding Co. (BAIC), US-based merchant bank Merbanco and US private equity Renco Group, Spyker, a Dutch high-end ...

The Dutch To Implement Pay-As-You-Drive Scheme

Green

Seow Yaohan | November 24, 2009

In an effort to combat peak hour traffic and reduce pollution, Netherlands has decided to put in place a pay-as-you-drive scheme that charges drivers a fee for every kilometre travelled. Using the GPS tracking system, which all vehicles will be mandatorily fitted ...